Nashville Ballet's Peter Pan

Nashville Ballet's Peter Pan

Nashville Ballet wanted performance type that was whimsical and appropriate to the late 1800s.

Nashville Ballet's Dracula

Nashville Ballet's Dracula

Nashville Ballet wanted the performance type for Dracula to be gothic but modern and readable.

Brookdale University of Sales

Brookdale University of Sales

Brookdale was looking to rebrand their sales onboarding program. We worked together to find a suitable name and then I designed the logo. Click on the link to see the rest of the project.

Alive at the Bluebird wordmark

Alive at the Bluebird wordmark

Branding for Alive Hospice's signature fundraising event, a series of concerts in conjunction with Nashville's Bluebird Cafe.

Vanderbilt Dyer Observatory logomark

Vanderbilt Dyer Observatory logomark

Vanderbilt's Dyer Observatory wanted to do more outreach to the community, so I designed a new wordmark and logo that featured a silhouette of their telescope.

Curb Center at Vanderbilt logomark

Curb Center at Vanderbilt logomark

The Curb Center bridges the gap between policy makers, artists, and corporate interests, working to keep American “culture” alive. The Vanderbilt symbol is an oak leaf, so I chose the acorn as a symbol of the seed of creativity within everyone.

Vanderbilt Hillel wordmark proposal

Vanderbilt Hillel wordmark proposal

Proposed logo for Vanderbilt Hillel, a twist on the Jewish star.

Ventanas logomark

Ventanas logomark

Ventanas, a retail store specializing in furniture and home decor imported from Latin America. The store carried many colorful handwoven textiles, and I wanted to reflect that in the logo.

Black Cultural Center

Black Cultural Center

A playful typographic wordmark proposal for Vanderbilt's Black Cultural Center.

Conversations Conversas wordmark

Conversations Conversas wordmark

Proposed multilingual wordmark for a Vanderbilt Initiative.

Cornelius Vanderbilt Scholarship

Cornelius Vanderbilt Scholarship

Vanderbilt's premier merit scholarship required a wordmark imbued with elegance and gravitas.

Vanderbilt Catholic Community logo

Vanderbilt Catholic Community logo

Incorporating the christian fish into the acronym for the Vanderbilt Catholic Community group.

Commodore Ballroom wordmark

Commodore Ballroom wordmark

LOGO DESIGN

Understanding a brand from the inside out gives meaning to the logo design process. I prefer there to be a concept behind the design, married to excellent typography that reflects the brand's aesthetic.

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© 2020 by Jenni Ohnstad • Nashville, Tennessee, United States

Conversations Conversas wordmark

Proposed multilingual wordmark for a Vanderbilt Initiative.